Anuj M
← All work

Live product · early stage

Creators Store

Keep every rupee.

A store, UPI checkout and instant delivery in one bio link for Indian creators in every niche. Buyers pay straight into the creator's own Razorpay account, so the platform takes 0% commission and never holds the money.

Role
Product, UX and interface, payments flow, full stack
Status
Live on its own domain · no paying customers yet
Stack
Next.js, TypeScript, PostgreSQL, Drizzle, Razorpay API

1The problem

Creators who sell on Instagram check UPI screenshots by hand and lose a cut of every sale.

2My role

Product, UX and UI, the payments flow and the full stack.

3Outcome

Live on its own domain with 0% commission and 33 automated payment tests. Early stage: no paying customers yet.

Home: the money path, from buyer to the creator's bank

01

The problem

Creators who sell on Instagram take orders in DMs and check UPI screenshots by hand.

The tools that fix that take a cut of every sale, or hold the money and pay out later.

Who it's for

Indian influencers and creators in every niche who sell programs, courses, downloads, calls or services to their followers.

02

Research

Status, honestly

Desk research on how creators sell today and what creator platforms charge. Early stage: no paying customers yet, so no outcome data.

  • Compared commission and payout models of creator-commerce tools
  • Mapped the DM-and-screenshot selling flow the product replaces

03 · User flow

From sign-up to money in the creator's bank

Build the storeConnect RazorpayYou kept
Step 1 / 5

04

Key decisions

01

The creator's own Razorpay

Checkout runs on the creator's account and Razorpay settles to their bank. The platform never touches the money, so it can't hold it.

02

Earn from a flat plan, not a cut

0% commission on every plan; the business is a flat subscription. A fee calculator lets creators see the difference on their own numbers.

03

Fulfil only after verification

Orders are delivered only after the payment is verified on the server, with reconciliation for buyers who close the tab before returning.

04

AI only when it's real

The AI tools are built, but until a real model runs them they sit in a clearly labelled preview, not advertised and not in any plan.

Cut from marketing: AI features on sample output

05

How it evolved

Finding the one thing that's different

Real screens from the project's history, in order.

Broad promise: The first landing led with “Turn your audience into a business” and an illustration: true, but it sounded like every creator tool.Keep every rupee: Refocused on what no competitor offers: buyers pay the creator's own Razorpay and the platform takes 0%. The hero now shows the money's path to the creator's bank. Later the copy widened from coaches to creators in every niche.1 / 2 · Broad promise

The first landing led with “Turn your audience into a business” and an illustration: true, but it sounded like every creator tool.

07

Technical architecture

The platform never holds the money

Checkout

Reliability

Checkout · step 1

Storefront

The creator's public store and product pages.

  • 0% commission, flat subscription
  • Idempotent payment handling
  • 33 automated tests on payments, refunds and webhooks

08

Try it

Narrated walkthrough (1:53), test mode

09

Challenges

Buyers who close the tab

A payment can succeed after the buyer leaves, so orders are reconciled on load and on a schedule.

AI that isn't real yet

AI tools run on sample output until a model is configured, so they live in a labelled preview, not in any plan.

10

Outcomes

33

Automated tests on payments, refunds and webhooks

0%

Commission, on every plan

Tested end to end on production in Razorpay test mode. Early stage, with no paying customers yet.

11

What's next

  • →First creators onboarded, with their feedback
  • →Custom domains for stores
  • →The AI tools on a real model

The application source is private; the showcase repository documents it. Built with Claude Code under my direction.

Next project

COMET 2.0 →

Mumbai in Motion.