01
Everyday life, not landmarks
Three editions on one silhouette, each drawn from daily Mumbai rather than postcard sights.
← All work
Brand concept · fictional label
COMET 2.0
Mumbai in Motion.
An original sneaker concept told through everyday Mumbai (local trains, the CSMT terminus, vintage postcards, street lettering), carried from the shoe to the box, the campaign and a scroll-driven launch site.
- Role
- Concept, art direction, packaging, motion, launch site
- Status
- Live launch site
- Stack
- AI image tools (art-directed), Next.js, Lenis
1The problem
City-themed products tend to become souvenirs: every landmark at once, flattened into a collage.
2My role
Concept, art direction, packaging, motion and the launch site.
3Outcome
Three editions, poster-box packaging, a campaign and a scroll-driven launch site, live.
01
The problem
City-themed products tend to become souvenirs: every landmark at once, flattened into a collage.
Who it's for
A design exercise: a launch story for a collection, not a product for sale.
02
Research
Status, honestly
Desk research, labelled as such: every statement in the case study is marked desk research, hypothesis, proposal or built.
03
Key decisions
02
Drop the weak 3D
A parametric real-time WebGL shoe looked worse than the approved renders, so it was replaced by them, labelled as renders.
Cut: the real-time 3D shoe
03
Label every claim
The case study marks each statement as desk research, hypothesis, proposal or built.
04
How it evolved
From boards to a launch
The approved boards were made with AI image tools under my art direction; the site and the story are built from them.
1 / 4 · Board: the shoeThe approved board for the silhouette and details.
05
Final interface
Real screens from the live product.
06
UI explorations
Real-time 3D, dropped
A parametric WebGL shoe was built and then replaced by the approved renders, labelled as renders, because it looked worse.
07
Try it
comet-mumbai.vercel.appOpen ↗
08
What's next
A fictional label made for this portfolio, not affiliated with any brand. Imagery made with AI image tools under my art direction.
Next project
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